Someone visits your website, requests an itinerary, a brochure or a
guide to your area. You've generated a lead. Now what?
Statistics show that nearly 50% of companies never follow-up
with a prospect. They also show that over 80% of sales are...Read More » »
Resmark Systems Launches New Design Division
Friday, July 15, 2011 by
Chip Broyles
Spring has sprung, rivers are flowing, and change is all
around. All of us here at Resmark Systems are excited to
share with the entire outdoor adventure travel industry that we are
proud to announce the creation of our new website design...Read More » »
Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?
Monday, March 14, 2011 by
Brandon Lake
Resmark Systems Tour
Operator Software allows tour companies to automatically
trigger follow-up emails to leads, but it does it in a way that can
personalize those emails to fit the interests of each individual
lead and it stops sending them once a...Read More » »
Using Your Reservation System to Push Retail Sales
Monday, February 14, 2011 by
Chip Broyles
Does your reservation system up-sell your customers on the retail
point-of-sale items that you offer? It certainly
should!
Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »
Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »
Forrester Study Makes Customer Experience Recommendations
Tuesday, February 8, 2011 by
Susan Richards
On January 11, 2011 Forrester Research released "The Customer
Experience Index, 2011". Only thirty-five percent of the
brands surveyed earned an excellent or good rating. This
means that almost two-thirds of brands were rated okay to very
poor.
Among...Read More » »
Among...Read More » »
Online Research and Reservations is Where it's at in Adventure Travel
Monday, January 24, 2011 by
Susan Richards
According to the Adventure Tourism Market
Report, most adventure travelers research and book
their trip online (see below). It is a growing trend with no
end in sight.

If your adventure travel software is not fully equipped to easily handle online...Read More » »

If your adventure travel software is not fully equipped to easily handle online...Read More » »
Resmark Systems joins ACCT
Monday, January 24, 2011 by
Chip Broyles
Resmark Systems is excited to announce their new connection with
ACCT, the Association for Challenge Courrse
Technology. In January, we decided to solidify our
relationship and become full-fledged Associate Members of their
organization. ACCT is a...Read More » »
Using Your Reservation System to Save Money on Advertising
Wednesday, August 25, 2010 by
Brandon Lake
Why do most companies spend huge amounts of money on the
wrong advertising? It's often because they don't have a good way to
track leads, conversions and cost of advertising. Resmark Systems
tour operator software offers a way to track all this.
Read More » »
Tour...
Far Flung Outdoor Center joins Resmark Systems
Friday, July 9, 2010 by
Chip Broyles
Far Flung Outdoor Center,
the premier outfitter in the Big Bend National Park area of West
Texas, was formed in the Fall of 2001 after the merger of Texas
River Expeditions, a highly respected river company that
specialized in day trips and jeep...
Tour Operator Reservation System Saves Marriages
Monday, July 5, 2010 by
Brandon Lake
Michael Smith, President of AdventureSmith, Inc. responds to
questions about Resmark Systems as a reservation and marketing
solution for the Canopy Tour and Challenge Course industry and tour
operators in general.
Michael has 16 plus years experience...Read More » »
Michael has 16 plus years experience...Read More » »
Are You Personal Enough?
Thursday, June 10, 2010 by
Brandon Lake
It's no longer sufficient to simply insert a first name into an
email. Consumers want companies to get to know more about
them and send them applicable information. A recent study by
e-Dialog and published by eMarketer found that relevant...Read More » »
Lodging Reservation Systems
Saturday, May 29, 2010 by
Resmark Systems Web Team
If
you're looking for a great place to stay on your vacation, where do
you start? Online of course. If you're a bed and breakfast,
campground, hostel, guest house, or hotel, an easy-to-use loging reservation system is
essential. With the right...Read More » »Packaging in Activity Reservation Software is Important for Families
Friday, May 28, 2010 by
Resmark Systems Web Team
Summer is almost here and families
are on the road. When a family searches for the perfect
adventure that suits everyones' needs, it's most likely that
they'll begin their search online. If you're a tour company,
you need activity...
Read More » »Kayak Tour Reservation System
Wednesday, May 26, 2010 by
Resmark Systems Web Team
As we all know, the best advertising and marketing comes
from previous customers.A kayak reservation system will help you keep in touch with your customers after they have been on a tour. You can send them emails about upcoming kayak tours, send...Read More » »
The Marketing Revolution - Finding an Integrated Marketing & Reservation System
Wednesday, May 26, 2010 by
Brandon Lake
Back in the 1990s, it seemed that marketing was a lot easier.
You had your phone, direct mail, television, radio, print, your
website, a little email and that was about it. Ah, the good
old days... Fast forward to 2010 and beyond. Today your
head...Read More » »
Using Your Reservation System to Get Reviews
Tuesday, May 25, 2010 by
Brandon Lake
TripAdvisor recently announced its new mobile app. It will allow
travelers to make better last-minute decisions - even during their
vacations. The trend towards basing travel decisions on
feedback from real people is ever increasing. Getting a...Read More » »
Avoiding Unwanted Adventures in Tour Booking Software
Monday, May 24, 2010 by
Resmark Systems Web Team
As a tour
operator, your first concern is to set up the perfect tour filled
with adventure and excitement. You do not want your guest's
first adventure to be during the reservation
process. An adventure travel
system makes it convenient and easy...Read More » »Spa Appointments Online!
Sunday, May 23, 2010 by
Resmark Systems Web Team
If
you run a spa, sometimes it can be difficult for your receptionist
to be checking people out, collecting money, scheduling the next
appointment and be making appointments with people that phone
in.
One of the ways to alleviate some of the stress of...
Make Tee Time Reservations Virtually Effortless
Saturday, May 22, 2010 by
Resmark Systems Web Team
Running a golf course can not only be
a time consuming endeavor, but an expensive one.Of course, one of the most important things to your course's success is having people play on it on a regular basis.
If you have golf reservation software, your...Read More » »
The Right Rental Reservation Software for Vacation Homes and More
Thursday, May 20, 2010 by
Resmark Systems Web Team
If you are in the business of renting, how do people make their
rental appointments? You could be renting summer vacation
property, Florida winter vacation property, sailboats, motorboats,
kayaks and the list goes on. It used to be that a...Read More » »