Tour Operator Tip: Automated Lead Followup

Friday, September 9, 2011 by Brandon Lake
Someone visits your website, requests an itinerary, a brochure or a guide to your area.  You've generated a lead.  Now what?  Statistics show that nearly 50% of companies never follow-up with a prospect. They also show that over 80% of sales are...Read More » »

Resmark Systems Launches New Design Division

Friday, July 15, 2011 by Chip Broyles
Spring has sprung, rivers are flowing, and change is all around.  All of us here at Resmark Systems are excited to share with the entire outdoor adventure travel industry that we are proud to announce the creation of our new website design...Read More » »

Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?

Monday, March 14, 2011 by Brandon Lake
Resmark Systems Tour Operator Software allows tour companies to automatically trigger follow-up emails to leads, but it does it in a way that can personalize those emails to fit the interests of each individual lead and it stops sending them once a...Read More » »

Using Your Reservation System to Push Retail Sales

Monday, February 14, 2011 by Chip Broyles
Does your reservation system up-sell your customers on the retail point-of-sale items that you offer?  It certainly should! 

Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »

Forrester Study Makes Customer Experience Recommendations

Tuesday, February 8, 2011 by Susan Richards
On January 11, 2011 Forrester Research released "The Customer Experience Index, 2011".  Only thirty-five percent of the brands surveyed earned an excellent or good rating.  This means that almost two-thirds of brands were rated okay to very poor.

Among...Read More » »

Online Research and Reservations is Where it's at in Adventure Travel

Monday, January 24, 2011 by Susan Richards
According to the Adventure Tourism Market Report, most adventure travelers research and book their trip online (see below).  It is a growing trend with no end in sight.

Market survey

If your adventure travel software is not fully equipped to easily handle online...Read More » »

Resmark Systems joins ACCT

Monday, January 24, 2011 by Chip Broyles
Resmark Systems is excited to announce their new connection with ACCT, the Association for Challenge Courrse Technology.  In January, we decided to solidify our relationship and become full-fledged Associate Members of their organization.  ACCT is a...Read More » »

Using Your Reservation System to Save Money on Advertising

Wednesday, August 25, 2010 by Brandon Lake
 Why do most companies spend huge amounts of money on the wrong advertising? It's often because they don't have a good way to track leads, conversions and cost of advertising. Resmark Systems tour operator software offers a way to track all this.


Tour...

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Far Flung Outdoor Center joins Resmark Systems

Friday, July 9, 2010 by Chip Broyles

Far Flung Outdoor Center, the premier outfitter in the Big Bend National Park area of West Texas, was formed in the Fall of 2001 after the merger of Texas River Expeditions, a highly respected river company that specialized in day trips and jeep...

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Tour Operator Reservation System Saves Marriages

Monday, July 5, 2010 by Brandon Lake
Michael Smith, President of AdventureSmith, Inc. responds to questions about Resmark Systems as a reservation and marketing solution for the Canopy Tour and Challenge Course industry and tour operators in general.

Michael has 16 plus years experience...Read More » »

Are You Personal Enough?

Thursday, June 10, 2010 by Brandon Lake
It's no longer sufficient to simply insert a first name into an email.  Consumers want companies to get to know more about them and send them applicable information. A recent study by e-Dialog and published by eMarketer found that relevant...Read More » »

Lodging Reservation Systems

Saturday, May 29, 2010 by Resmark Systems Web Team
lodging softwareIf you're looking for a great place to stay on your vacation, where do you start? Online of course. If you're a bed and breakfast, campground, hostel, guest house, or hotel, an easy-to-use loging reservation system is essential.  With the right...Read More » »

Packaging in Activity Reservation Software is Important for Families

Friday, May 28, 2010 by Resmark Systems Web Team
family reservationsSummer is almost here and families are on the road.  When a family searches for the perfect adventure that suits everyones' needs, it's most likely that they'll begin their search online.  If you're a tour company, you need activity... Read More » »

Kayak Tour Reservation System

Wednesday, May 26, 2010 by Resmark Systems Web Team
kayakAs we all know, the best advertising and marketing comes from previous customers.

A kayak reservation system will help you keep in touch with your customers after they have been on a tour.  You can send them emails about upcoming kayak tours, send...Read More » »

The Marketing Revolution - Finding an Integrated Marketing & Reservation System

Wednesday, May 26, 2010 by Brandon Lake
Back in the 1990s, it seemed that marketing was a lot easier.  You had your phone, direct mail, television, radio, print, your website, a little email and that was about it.  Ah, the good old days...  Fast forward to 2010 and beyond.  Today your head...Read More » »

Using Your Reservation System to Get Reviews

Tuesday, May 25, 2010 by Brandon Lake
TripAdvisor recently announced its new mobile app. It will allow travelers to make better last-minute decisions - even during their vacations.   The trend towards basing travel decisions on feedback from real people is ever increasing.  Getting a...Read More » »

Avoiding Unwanted Adventures in Tour Booking Software

Monday, May 24, 2010 by Resmark Systems Web Team
tour booking softwareAs a tour operator, your first concern is to set up the perfect tour filled with adventure and excitement.  You do not want your guest's first adventure to be during the reservation process.  An adventure travel system makes it convenient and easy...Read More » »

Spa Appointments Online!

Sunday, May 23, 2010 by Resmark Systems Web Team

spa reservation softwareIf you run a spa, sometimes it can be difficult for your receptionist to be checking people out, collecting money, scheduling the next appointment and be making appointments with people that phone in.

One of the ways to alleviate some of the stress of...

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Make Tee Time Reservations Virtually Effortless

Saturday, May 22, 2010 by Resmark Systems Web Team
golf reservation softwareRunning a golf course can not only be a time consuming endeavor, but an expensive one.

Of course, one of the most important things to your course's success is having people play on it on a regular basis.

If you have golf reservation software, your...Read More » »

The Right Rental Reservation Software for Vacation Homes and More

Thursday, May 20, 2010 by Resmark Systems Web Team
If you are in the business of renting, how do people make their rental appointments?  You could be renting summer vacation property, Florida winter vacation property, sailboats, motorboats, kayaks and the list goes on.  It used to be that a...Read More » »