Talking about your travels is much easier than reviewing the
plumber who fixed the toilet yesterday. As tour operators, we
should have no problem getting a
plethora of
reviews.
A recent post from KISS Metrics highlights
7 creative
ways to get...
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Someone visits your website, requests an itinerary, a brochure or a
guide to your area. You've generated a lead. Now what?
Statistics show that nearly 50% of companies never follow-up
with a prospect. They also show that over 80% of sales are...
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Karen returns from an unforgettable South African adventure.
She posts a new photo album on her facebook page, tweets a
note about your company to her 827 followers, and replies to an
emailed survey to give you some feedback about the trip. A
few...
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A couple weeks ago, I had the opportunity to participate in a
Webinar with Jason Reckers from the Adventure Travel Trade
Association. We reviewed our social media study "Travel,
Tweets and Trends," which included participation from over
250 tour...
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No, we’re not talking about the stock market here. We’re
talking about adding things to a booking that can help your guests
have a more enjoyable experience and increase your reservation
revenue along the way. And, you won’t even need to login...
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Resmark's
tour booking system generates
leads online. When a lead is created online, a few questions
are asked that help create a profile for the lead. One of the
question fields allows the person to enter some comments. If a web
visitor fills out...
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Resmark
travel reservation
software allows companies booking tours, events, lodging,
classes and attractions to generate leads and then automatically
follow-up with those leads by email. So, how do you know if your
automated follow-up emails are...
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Resmark Systems
Tour
Operator Software allows tour companies to automatically
trigger follow-up emails to leads, but it does it in a way that can
personalize those emails to fit the interests of each individual
lead and it stops sending them once a...
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How does your business stack up against other tour operators when
it comes to social media strategy using tools like Facebook and
Twitter? Many in the adventure travel industry have longed for a
more concrete way to know if their social media...
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Is Facebook really that effective? Does it have any impact on
sales? These are important questions that many tour operators
seem to be asking lately.
Here's an interesting story.
Lori Franciose, a reservationist from
Western River
Expeditions, just...
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Why do most companies spend huge amounts of money on the
wrong advertising? It's often because they don't have a good way to
track leads, conversions and cost of advertising. Resmark Systems
tour operator software offers a way to track all this.
Tour...
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With a little imagination and thousands of dollars, you can do some
creative stuff with facebook. As a smaller tour operator with
access to the internet and a limited budget, you can learn a lot
from these bigger companies. I love to see what some...
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Delta airlines does some fantastic marketing. They just gave the
Delta.com
website a nice facelift and they've just integrated the "
Ticket Window" that allows customers to book
their flights entirely through facebook. In light of all this
great...
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Western River Expeditions is using Resmark Systems to create an
efficient way to retrieve guest feedback and use it in social media
and search. Thanks to Resmark's integration with ExactTarget and
Compendium
Blogware, this is proving to be very...
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Michael Smith, President of AdventureSmith, Inc. responds to
questions about Resmark Systems as a reservation and marketing
solution for the Canopy Tour and Challenge Course industry and tour
operators in general.
Michael has 16 plus years experience...
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It's no longer sufficient to simply insert a first name into an
email. Consumers want companies to get to know more about
them and send them applicable information. A recent study by
e-Dialog and published by eMarketer found that relevant...
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Back in the 1990s, it seemed that marketing was a lot easier.
You had your phone, direct mail, television, radio, print, your
website, a little email and that was about it. Ah, the good
old days... Fast forward to 2010 and beyond. Today your
head...
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According to HD Marketing, "The mix of media channels
has shifted from a one-way broadcast model to a set of dynamic
two-way media forums." In other words, marketing now feels more
like you've just pulled up to this street sign and are...
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TripAdvisor recently announced its new mobile app. It will allow
travelers to make better last-minute decisions - even during their
vacations. The trend towards basing travel decisions on
feedback from real people is ever increasing. Getting a...
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