Resmark's tour booking system generates leads online. When a lead is created online, a few questions are asked that help create a profile for the lead. One of the question fields allows the person to enter some comments. If a web visitor fills out the comments field, you will recieve an email notification. The only time you receive these email notifications from Resmark is when the person leaves a comment in the online inquiry form. If a person does not leave a comment, you don’t get an email notification. Resmark's automated follow-up system simply takes care of them.
But, if a person decides to leave a comment, they may be asking a question or providing some helpful insight that lends itself to a personalized follow-up.
If this occurs, you should immediately send a personal email reply. Of course, not every Resmark inquiry notification requires a follow-up. If a person leaves a comment such as, “Looking forward to my tour” or “Thanks,” then delete the notification and let Resmark follow-up with them automatically.
Will you receive replies to your automated follow-up emails? If the point of your email is to start a conversation, I sure hope so. When a personal conversation starts, use the profile tab in Resmark to stop additional automated follow-up emails - unless your automated emails are fairly generic, at which point, you may just want them to run.
What are you doing to make the most use of your inquiry notifications?
Will you receive replies to your automated follow-up emails? If the point of your email is to start a conversation, I sure hope so. When a personal conversation starts, use the profile tab in Resmark to stop additional automated follow-up emails - unless your automated emails are fairly generic, at which point, you may just want them to run.
What are you doing to make the most use of your inquiry notifications?
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