Adventure Travel Marketing Summit Begins Today

Thursday, October 6, 2011 by Chip Broyles
Resmark's 2011 Online Travel Marketing Summit kicks off later today with the first installment of it's 5-part webinar series dedicated to the adventure travel industry and it's unique sales and marketing needs.

This year's summit has been dubbed "The... Read More » »

Tour Operator Tip: Automated Lead Followup

Friday, September 9, 2011 by Brandon Lake
Someone visits your website, requests an itinerary, a brochure or a guide to your area.  You've generated a lead.  Now what?  Statistics show that nearly 50% of companies never follow-up with a prospect. They also show that over 80% of sales are...Read More » »

Resmark Systems Launches New Design Division

Friday, July 15, 2011 by Chip Broyles
Spring has sprung, rivers are flowing, and change is all around.  All of us here at Resmark Systems are excited to share with the entire outdoor adventure travel industry that we are proud to announce the creation of our new website design...Read More » »

Tour Operator Tip: Are Your Follow-Up Emails on Target?

Tuesday, March 15, 2011 by Brandon Lake
marketing strategyResmark travel reservation software allows companies booking tours, events, lodging, classes and attractions to generate leads and then automatically follow-up with those leads by email. So, how do you know if your automated follow-up emails are...Read More » »

Using Your Reservation System to Push Retail Sales

Monday, February 14, 2011 by Chip Broyles
Does your reservation system up-sell your customers on the retail point-of-sale items that you offer?  It certainly should! 

Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »

Forrester Study Makes Customer Experience Recommendations

Tuesday, February 8, 2011 by Susan Richards
On January 11, 2011 Forrester Research released "The Customer Experience Index, 2011".  Only thirty-five percent of the brands surveyed earned an excellent or good rating.  This means that almost two-thirds of brands were rated okay to very poor.

Among...Read More » »

Natahala Outdoor Center Cuts Training Costs Dramatically with New Tour Booking Software

Friday, January 28, 2011 by Susan Richards
Rafting trips with NOC

Nantahala Outdoor Center more than doubled their online reservations the first year using Resmark tour booking software.  And because NOC has hundreds of employees, training is always a big issue.  With Resmark's tour booking software they cut...Read More » »

Online Research and Reservations is Where it's at in Adventure Travel

Monday, January 24, 2011 by Susan Richards
According to the Adventure Tourism Market Report, most adventure travelers research and book their trip online (see below).  It is a growing trend with no end in sight.

Market survey

If your adventure travel software is not fully equipped to easily handle online...Read More » »

Tour Operator Reservation System Saves Marriages

Monday, July 5, 2010 by Brandon Lake
Michael Smith, President of AdventureSmith, Inc. responds to questions about Resmark Systems as a reservation and marketing solution for the Canopy Tour and Challenge Course industry and tour operators in general.

Michael has 16 plus years experience...Read More » »

How Can You Impact the Conversation?

Thursday, June 10, 2010 by Brandon Lake
According to a study at USC, 50 million US Internet users are active in social networks.  For the travel and tour industry this represents a huge opportunity. Not only do people love to talk about travel experiences, but they also like to hear about...Read More » »

Are You Personal Enough?

Thursday, June 10, 2010 by Brandon Lake
It's no longer sufficient to simply insert a first name into an email.  Consumers want companies to get to know more about them and send them applicable information. A recent study by e-Dialog and published by eMarketer found that relevant...Read More » »

Lodging Reservation Systems

Saturday, May 29, 2010 by Resmark Systems Web Team
lodging softwareIf you're looking for a great place to stay on your vacation, where do you start? Online of course. If you're a bed and breakfast, campground, hostel, guest house, or hotel, an easy-to-use loging reservation system is essential.  With the right...Read More » »

Packaging in Activity Reservation Software is Important for Families

Friday, May 28, 2010 by Resmark Systems Web Team
family reservationsSummer is almost here and families are on the road.  When a family searches for the perfect adventure that suits everyones' needs, it's most likely that they'll begin their search online.  If you're a tour company, you need activity... Read More » »

The Marketing Revolution - Finding an Integrated Marketing & Reservation System

Wednesday, May 26, 2010 by Brandon Lake
Back in the 1990s, it seemed that marketing was a lot easier.  You had your phone, direct mail, television, radio, print, your website, a little email and that was about it.  Ah, the good old days...  Fast forward to 2010 and beyond.  Today your head...Read More » »

The Best Reservation Solution for Resort offering Tours

Tuesday, May 25, 2010 by Resmark Systems Web Team
beach resortThere has been an explosion in the last 10 years or so in all inclusive resorts.  A client can book at a resort and have all activities, meals, etc. under one umbrella.  These resorts often need to use tour reservation software to book and keep track...Read More » »

Avoiding Unwanted Adventures in Tour Booking Software

Monday, May 24, 2010 by Resmark Systems Web Team
tour booking softwareAs a tour operator, your first concern is to set up the perfect tour filled with adventure and excitement.  You do not want your guest's first adventure to be during the reservation process.  An adventure travel system makes it convenient and easy...Read More » »

Spa Appointments Online!

Sunday, May 23, 2010 by Resmark Systems Web Team

spa reservation softwareIf you run a spa, sometimes it can be difficult for your receptionist to be checking people out, collecting money, scheduling the next appointment and be making appointments with people that phone in.

One of the ways to alleviate some of the stress of...

Read More » »

Make Tee Time Reservations Virtually Effortless

Saturday, May 22, 2010 by Resmark Systems Web Team
golf reservation softwareRunning a golf course can not only be a time consuming endeavor, but an expensive one.

Of course, one of the most important things to your course's success is having people play on it on a regular basis.

If you have golf reservation software, your...Read More » »

3 Ways To Make Your Meeting Room Reservations Go More Smoothly

Thursday, May 20, 2010 by Resmark Systems Web Team
meeting room reservation softwareIf you have a meeting room that you rent out on a regular basis, you might find some challenges in keeping the room rented as well as keeping customers up-to-date on availability.  Here are three ways to make your meeting room reservations go more...Read More » »

The Right Rental Reservation Software for Vacation Homes and More

Thursday, May 20, 2010 by Resmark Systems Web Team
If you are in the business of renting, how do people make their rental appointments?  You could be renting summer vacation property, Florida winter vacation property, sailboats, motorboats, kayaks and the list goes on.  It used to be that a...Read More » »