Resmark's
2011 Online Travel
Marketing Summit kicks off later today with the first
installment of it's 5-part webinar series dedicated to the
adventure travel industry and it's unique sales and marketing
needs.
This year's summit has been dubbed
"The...
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Someone visits your website, requests an itinerary, a brochure or a
guide to your area. You've generated a lead. Now what?
Statistics show that nearly 50% of companies never follow-up
with a prospect. They also show that over 80% of sales are...
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Spring has sprung, rivers are flowing, and change is all
around. All of us here at Resmark Systems are excited to
share with the entire outdoor adventure travel industry that we are
proud to announce the creation of our new website design...
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Resmark
travel reservation
software allows companies booking tours, events, lodging,
classes and attractions to generate leads and then automatically
follow-up with those leads by email. So, how do you know if your
automated follow-up emails are...
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Does your reservation system up-sell your customers on the retail
point-of-sale items that you offer? It certainly
should!
Just because your online POS retail system is seperate from your
reservation system, it doesn't mean that you can't increase...
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On January 11, 2011 Forrester Research released "The Customer
Experience Index, 2011". Only thirty-five percent of the
brands surveyed earned an excellent or good rating. This
means that almost two-thirds of brands were rated okay to very
poor.
Among...
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Nantahala Outdoor Center more than doubled their online
reservations the first year using Resmark
tour booking software.
And because NOC has hundreds of employees, training is always a big
issue. With Resmark's tour booking software they cut...
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According to the
Adventure Tourism Market
Report, most adventure travelers research and book
their trip online (see below). It is a growing trend with no
end in sight.

If your adventure travel software is not fully equipped to easily
handle online...
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Michael Smith, President of AdventureSmith, Inc. responds to
questions about Resmark Systems as a reservation and marketing
solution for the Canopy Tour and Challenge Course industry and tour
operators in general.
Michael has 16 plus years experience...
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It's no longer sufficient to simply insert a first name into an
email. Consumers want companies to get to know more about
them and send them applicable information. A recent study by
e-Dialog and published by eMarketer found that relevant...
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If
you're looking for a great place to stay on your vacation, where do
you start? Online of course. If you're a bed and breakfast,
campground, hostel, guest house, or hotel, an easy-to-use
loging reservation system is
essential. With the right...
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Summer is almost here and families
are on the road. When a family searches for the perfect
adventure that suits everyones' needs, it's most likely that
they'll begin their search online. If you're a tour company,
you need
activity...
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Back in the 1990s, it seemed that marketing was a lot easier.
You had your phone, direct mail, television, radio, print, your
website, a little email and that was about it. Ah, the good
old days... Fast forward to 2010 and beyond. Today your
head...
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There has been an explosion in the last 10 years
or so in all inclusive resorts. A client can book at a resort
and have all activities, meals, etc. under one umbrella.
These resorts often need to use
tour reservation software to book
and keep track...
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As a tour
operator, your first concern is to set up the perfect tour filled
with adventure and excitement. You do not want your guest's
first adventure to be during the reservation
process.
An adventure travel
system makes it convenient and easy...
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If
you run a spa, sometimes it can be difficult for your receptionist
to be checking people out, collecting money, scheduling the next
appointment and be making appointments with people that phone
in.
One of the ways to alleviate some of the stress of...
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Running a golf course can not only be
a time consuming endeavor, but an expensive one.
Of course, one of the most important things to your course's
success is having people play on it on a regular basis.
If you have
golf reservation
software, your...
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If you have a meeting room
that you rent out on a regular basis, you might find some
challenges in keeping the room rented as well as keeping customers
up-to-date on availability. Here are three ways to make your
meeting room reservations go more...
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If you are in the business of renting, how do people make their
rental appointments? You could be renting summer vacation
property, Florida winter vacation property, sailboats, motorboats,
kayaks and the list goes on. It used to be that a...
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