Tour Booking: Advertising Effectiveness

Saturday, October 1, 2011 by Jenny Greenwood
During the course of making a reservation with Resmark Systems tour booking software the question is asked, "How did you hear about us?"  How can you use this information to improve your marketing efforts?

Running the Advertising Effectiveness report...
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Tour Operator Tip: Automated Lead Followup

Friday, September 9, 2011 by Brandon Lake
Someone visits your website, requests an itinerary, a brochure or a guide to your area.  You've generated a lead.  Now what?  Statistics show that nearly 50% of companies never follow-up with a prospect. They also show that over 80% of sales are...Read More » »

Tour Operator Tip: Are Your Follow-Up Emails on Target?

Tuesday, March 15, 2011 by Brandon Lake
marketing strategyResmark travel reservation software allows companies booking tours, events, lodging, classes and attractions to generate leads and then automatically follow-up with those leads by email. So, how do you know if your automated follow-up emails are...Read More » »

Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?

Monday, March 14, 2011 by Brandon Lake
Resmark Systems Tour Operator Software allows tour companies to automatically trigger follow-up emails to leads, but it does it in a way that can personalize those emails to fit the interests of each individual lead and it stops sending them once a...Read More » »

Using Your Reservation System to Push Retail Sales

Monday, February 14, 2011 by Chip Broyles
Does your reservation system up-sell your customers on the retail point-of-sale items that you offer?  It certainly should! 

Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »

Natahala Outdoor Center Cuts Training Costs Dramatically with New Tour Booking Software

Friday, January 28, 2011 by Susan Richards
Rafting trips with NOC

Nantahala Outdoor Center more than doubled their online reservations the first year using Resmark tour booking software.  And because NOC has hundreds of employees, training is always a big issue.  With Resmark's tour booking software they cut...Read More » »

Online Research and Reservations is Where it's at in Adventure Travel

Monday, January 24, 2011 by Susan Richards
According to the Adventure Tourism Market Report, most adventure travelers research and book their trip online (see below).  It is a growing trend with no end in sight.

Market survey

If your adventure travel software is not fully equipped to easily handle online...Read More » »

Tour Operator Reservation System Saves Marriages

Monday, July 5, 2010 by Brandon Lake
Michael Smith, President of AdventureSmith, Inc. responds to questions about Resmark Systems as a reservation and marketing solution for the Canopy Tour and Challenge Course industry and tour operators in general.

Michael has 16 plus years experience...Read More » »

How Can You Impact the Conversation?

Thursday, June 10, 2010 by Brandon Lake
According to a study at USC, 50 million US Internet users are active in social networks.  For the travel and tour industry this represents a huge opportunity. Not only do people love to talk about travel experiences, but they also like to hear about...Read More » »

Are You Personal Enough?

Thursday, June 10, 2010 by Brandon Lake
It's no longer sufficient to simply insert a first name into an email.  Consumers want companies to get to know more about them and send them applicable information. A recent study by e-Dialog and published by eMarketer found that relevant...Read More » »

Lodging Reservation Systems

Saturday, May 29, 2010 by Resmark Systems Web Team
lodging softwareIf you're looking for a great place to stay on your vacation, where do you start? Online of course. If you're a bed and breakfast, campground, hostel, guest house, or hotel, an easy-to-use loging reservation system is essential.  With the right...Read More » »

Packaging in Activity Reservation Software is Important for Families

Friday, May 28, 2010 by Resmark Systems Web Team
family reservationsSummer is almost here and families are on the road.  When a family searches for the perfect adventure that suits everyones' needs, it's most likely that they'll begin their search online.  If you're a tour company, you need activity... Read More » »

Facility and Event Reservation Software

Friday, May 28, 2010 by Resmark Systems Web Team

Proms, weddings, anniversaries, birthdays, conferences, showers and just groups that want to get together.  These large group reservations with are not the easiest things to coordinate.  Facility reservation softwarewill make it easier to keep track...

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Meeting Room Reservations Done Right - Event Reservation Software

Thursday, May 27, 2010 by Resmark Systems Web Team
reservations software downloadBooking a large convention or even a small conference can be quite a challenge.  Your client for this type of event is generally the business person, and they want and expect everything to be performed with perfection.   Meeting room reservation... Read More » »

Use Reservation Software To Make Your Spa Business More Profitable

Wednesday, May 26, 2010 by Resmark Systems Web Team
foot massageIf you own a spa or a beauty salon with spa amenities, then you know how important reservations are to your business.

Web reservation software will create a database of your customers, both new and old, and what treatment they came in for.  This...Read More » »

The Marketing Revolution - Finding an Integrated Marketing & Reservation System

Wednesday, May 26, 2010 by Brandon Lake
Back in the 1990s, it seemed that marketing was a lot easier.  You had your phone, direct mail, television, radio, print, your website, a little email and that was about it.  Ah, the good old days...  Fast forward to 2010 and beyond.  Today your head...Read More » »

Start Conversations Automatically with Your Reservation Software

Wednesday, May 26, 2010 by Brandon Lake
According to HD Marketing, "The mix of media channels has shifted from a one-way broadcast model to a set of dynamic two-way media forums." In other words, marketing now feels more like you've just pulled up to this street sign and are...Read More » »

Golf Reservations Made Easy with Reservation Software

Wednesday, May 26, 2010 by Resmark Systems Web Team
golf reservationsIt's impossible to check in at the airport these days without seeing at least 3 or 4 people checking their golf clubs.  No matter the season, golf vacations are one of the most popular types of activity travel booked.  A travel agent or golf facility...Read More » »

The Best Reservation Solution for Resort offering Tours

Tuesday, May 25, 2010 by Resmark Systems Web Team
beach resortThere has been an explosion in the last 10 years or so in all inclusive resorts.  A client can book at a resort and have all activities, meals, etc. under one umbrella.  These resorts often need to use tour reservation software to book and keep track...Read More » »

Avoiding Unwanted Adventures in Tour Booking Software

Monday, May 24, 2010 by Resmark Systems Web Team
tour booking softwareAs a tour operator, your first concern is to set up the perfect tour filled with adventure and excitement.  You do not want your guest's first adventure to be during the reservation process.  An adventure travel system makes it convenient and easy...Read More » »