Using Resmark Systems tour
reservation software, you can run the Past Due Balances report
daily or weekly to determine which reservations haven't paid in
full or have a balance past due. Even if you collect payment
in full at the time a reservation...
Read More » »Tour Reservation Software: Accounts Receivable Reporting
Friday, October 28, 2011 by
Jenny Greenwood
Ever wonder how much cash flow you can expect in the next month or
year? Using Resmark Systems tour reservation software you can see
what your expected cash flow is to help you make financial
decisions.
If you don't collect payment in full at the...Read More » »
If you don't collect payment in full at the...Read More » »
Adventure Travel Marketing Summit Begins Today
Thursday, October 6, 2011 by
Chip Broyles
Resmark's 2011 Online Travel
Marketing Summit kicks off later today with the first
installment of it's 5-part webinar series dedicated to the
adventure travel industry and it's unique sales and marketing
needs.
This year's summit has been dubbed "The... Read More » »
This year's summit has been dubbed "The... Read More » »
Tour Booking: Advertising Effectiveness
Saturday, October 1, 2011 by
Jenny Greenwood
During the course of making a reservation with Resmark Systems tour
booking software the question is asked, "How did you hear about
us?" How can you use this information to improve your
marketing efforts?
Running the Advertising Effectiveness report...Read More » »
Running the Advertising Effectiveness report...Read More » »
Tour Operator Tip: Automated Lead Followup
Friday, September 9, 2011 by
Brandon Lake
Someone visits your website, requests an itinerary, a brochure or a
guide to your area. You've generated a lead. Now what?
Statistics show that nearly 50% of companies never follow-up
with a prospect. They also show that over 80% of sales are...Read More » »
Resmark Systems Launches New Design Division
Friday, July 15, 2011 by
Chip Broyles
Spring has sprung, rivers are flowing, and change is all
around. All of us here at Resmark Systems are excited to
share with the entire outdoor adventure travel industry that we are
proud to announce the creation of our new website design...Read More » »
Tour Operator Tip: Are Your Follow-Up Emails on Target?
Tuesday, March 15, 2011 by
Brandon Lake
Resmark
travel reservation
software allows companies booking tours, events, lodging,
classes and attractions to generate leads and then automatically
follow-up with those leads by email. So, how do you know if your
automated follow-up emails are...Read More » »Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?
Monday, March 14, 2011 by
Brandon Lake
Resmark Systems Tour
Operator Software allows tour companies to automatically
trigger follow-up emails to leads, but it does it in a way that can
personalize those emails to fit the interests of each individual
lead and it stops sending them once a...Read More » »
Using Your Reservation System to Push Retail Sales
Monday, February 14, 2011 by
Chip Broyles
Does your reservation system up-sell your customers on the retail
point-of-sale items that you offer? It certainly
should!
Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »
Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »
Forrester Study Makes Customer Experience Recommendations
Tuesday, February 8, 2011 by
Susan Richards
On January 11, 2011 Forrester Research released "The Customer
Experience Index, 2011". Only thirty-five percent of the
brands surveyed earned an excellent or good rating. This
means that almost two-thirds of brands were rated okay to very
poor.
Among...Read More » »
Among...Read More » »
Natahala Outdoor Center Cuts Training Costs Dramatically with New Tour Booking Software
Friday, January 28, 2011 by
Susan Richards

Nantahala Outdoor Center more than doubled their online reservations the first year using Resmark tour booking software. And because NOC has hundreds of employees, training is always a big issue. With Resmark's tour booking software they cut...Read More » »
Online Research and Reservations is Where it's at in Adventure Travel
Monday, January 24, 2011 by
Susan Richards
According to the Adventure Tourism Market
Report, most adventure travelers research and book
their trip online (see below). It is a growing trend with no
end in sight.

If your adventure travel software is not fully equipped to easily handle online...Read More » »

If your adventure travel software is not fully equipped to easily handle online...Read More » »
Creating More Impact with Less Work on Facebook
Saturday, August 28, 2010 by
Brandon Lake
Is Facebook really that effective? Does it have any impact on
sales? These are important questions that many tour operators
seem to be asking lately.
Here's an interesting story.
Lori Franciose, a reservationist from Western River Expeditions, just...Read More » »
Here's an interesting story.
Lori Franciose, a reservationist from Western River Expeditions, just...Read More » »
Using Your Reservation System to Save Money on Advertising
Wednesday, August 25, 2010 by
Brandon Lake
Why do most companies spend huge amounts of money on the
wrong advertising? It's often because they don't have a good way to
track leads, conversions and cost of advertising. Resmark Systems
tour operator software offers a way to track all this.
Read More » »
Tour...
Far Flung Outdoor Center joins Resmark Systems
Friday, July 9, 2010 by
Chip Broyles
Far Flung Outdoor Center,
the premier outfitter in the Big Bend National Park area of West
Texas, was formed in the Fall of 2001 after the merger of Texas
River Expeditions, a highly respected river company that
specialized in day trips and jeep...
Tour Operator Reservation System Saves Marriages
Monday, July 5, 2010 by
Brandon Lake
Michael Smith, President of AdventureSmith, Inc. responds to
questions about Resmark Systems as a reservation and marketing
solution for the Canopy Tour and Challenge Course industry and tour
operators in general.
Michael has 16 plus years experience...Read More » »
Michael has 16 plus years experience...Read More » »
How Can You Impact the Conversation?
Thursday, June 10, 2010 by
Brandon Lake
According to a
study at USC, 50 million US Internet users are active in social
networks. For the travel and tour industry this represents a
huge opportunity. Not only do people love to talk about travel
experiences, but they also like to hear about...Read More » »
Are You Personal Enough?
Thursday, June 10, 2010 by
Brandon Lake
It's no longer sufficient to simply insert a first name into an
email. Consumers want companies to get to know more about
them and send them applicable information. A recent study by
e-Dialog and published by eMarketer found that relevant...Read More » »
Lodging Reservation Systems
Saturday, May 29, 2010 by
Resmark Systems Web Team
If
you're looking for a great place to stay on your vacation, where do
you start? Online of course. If you're a bed and breakfast,
campground, hostel, guest house, or hotel, an easy-to-use loging reservation system is
essential. With the right...Read More » »Packaging in Activity Reservation Software is Important for Families
Friday, May 28, 2010 by
Resmark Systems Web Team
Summer is almost here and families
are on the road. When a family searches for the perfect
adventure that suits everyones' needs, it's most likely that
they'll begin their search online. If you're a tour company,
you need activity...
Read More » »