Tour Reservation Software: Past Due Balances

Tuesday, January 24, 2012 by Jenny Greenwood
Using Resmark Systems tour reservation software, you can run the Past Due Balances report daily or weekly to determine which reservations haven't paid in full or have a balance past due.  Even if you collect payment in full at the time a reservation...
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Tour Reservation Software: Accounts Receivable Reporting

Friday, October 28, 2011 by Jenny Greenwood
Ever wonder how much cash flow you can expect in the next month or year? Using Resmark Systems tour reservation software you can see what your expected cash flow is to help you make financial decisions. 

If you don't collect payment in full at the...Read More » »

Adventure Travel Marketing Summit Begins Today

Thursday, October 6, 2011 by Chip Broyles
Resmark's 2011 Online Travel Marketing Summit kicks off later today with the first installment of it's 5-part webinar series dedicated to the adventure travel industry and it's unique sales and marketing needs.

This year's summit has been dubbed "The... Read More » »

Tour Booking: Advertising Effectiveness

Saturday, October 1, 2011 by Jenny Greenwood
During the course of making a reservation with Resmark Systems tour booking software the question is asked, "How did you hear about us?"  How can you use this information to improve your marketing efforts?

Running the Advertising Effectiveness report...
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Tour Operator Tip: Automated Lead Followup

Friday, September 9, 2011 by Brandon Lake
Someone visits your website, requests an itinerary, a brochure or a guide to your area.  You've generated a lead.  Now what?  Statistics show that nearly 50% of companies never follow-up with a prospect. They also show that over 80% of sales are...Read More » »

Resmark Systems Launches New Design Division

Friday, July 15, 2011 by Chip Broyles
Spring has sprung, rivers are flowing, and change is all around.  All of us here at Resmark Systems are excited to share with the entire outdoor adventure travel industry that we are proud to announce the creation of our new website design...Read More » »

Tour Operator Tip: Are Your Follow-Up Emails on Target?

Tuesday, March 15, 2011 by Brandon Lake
marketing strategyResmark travel reservation software allows companies booking tours, events, lodging, classes and attractions to generate leads and then automatically follow-up with those leads by email. So, how do you know if your automated follow-up emails are...Read More » »

Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?

Monday, March 14, 2011 by Brandon Lake
Resmark Systems Tour Operator Software allows tour companies to automatically trigger follow-up emails to leads, but it does it in a way that can personalize those emails to fit the interests of each individual lead and it stops sending them once a...Read More » »

Using Your Reservation System to Push Retail Sales

Monday, February 14, 2011 by Chip Broyles
Does your reservation system up-sell your customers on the retail point-of-sale items that you offer?  It certainly should! 

Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »

Forrester Study Makes Customer Experience Recommendations

Tuesday, February 8, 2011 by Susan Richards
On January 11, 2011 Forrester Research released "The Customer Experience Index, 2011".  Only thirty-five percent of the brands surveyed earned an excellent or good rating.  This means that almost two-thirds of brands were rated okay to very poor.

Among...Read More » »

Natahala Outdoor Center Cuts Training Costs Dramatically with New Tour Booking Software

Friday, January 28, 2011 by Susan Richards
Rafting trips with NOC

Nantahala Outdoor Center more than doubled their online reservations the first year using Resmark tour booking software.  And because NOC has hundreds of employees, training is always a big issue.  With Resmark's tour booking software they cut...Read More » »

Online Research and Reservations is Where it's at in Adventure Travel

Monday, January 24, 2011 by Susan Richards
According to the Adventure Tourism Market Report, most adventure travelers research and book their trip online (see below).  It is a growing trend with no end in sight.

Market survey

If your adventure travel software is not fully equipped to easily handle online...Read More » »

Creating More Impact with Less Work on Facebook

Saturday, August 28, 2010 by Brandon Lake
Is Facebook really that effective?  Does it have any impact on sales?  These are important questions that many tour operators seem to be asking lately.

Here's an interesting story.

Lori Franciose, a reservationist from Western River Expeditions, just...Read More » »

Using Your Reservation System to Save Money on Advertising

Wednesday, August 25, 2010 by Brandon Lake
 Why do most companies spend huge amounts of money on the wrong advertising? It's often because they don't have a good way to track leads, conversions and cost of advertising. Resmark Systems tour operator software offers a way to track all this.


Tour...

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Far Flung Outdoor Center joins Resmark Systems

Friday, July 9, 2010 by Chip Broyles

Far Flung Outdoor Center, the premier outfitter in the Big Bend National Park area of West Texas, was formed in the Fall of 2001 after the merger of Texas River Expeditions, a highly respected river company that specialized in day trips and jeep...

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Tour Operator Reservation System Saves Marriages

Monday, July 5, 2010 by Brandon Lake
Michael Smith, President of AdventureSmith, Inc. responds to questions about Resmark Systems as a reservation and marketing solution for the Canopy Tour and Challenge Course industry and tour operators in general.

Michael has 16 plus years experience...Read More » »

How Can You Impact the Conversation?

Thursday, June 10, 2010 by Brandon Lake
According to a study at USC, 50 million US Internet users are active in social networks.  For the travel and tour industry this represents a huge opportunity. Not only do people love to talk about travel experiences, but they also like to hear about...Read More » »

Are You Personal Enough?

Thursday, June 10, 2010 by Brandon Lake
It's no longer sufficient to simply insert a first name into an email.  Consumers want companies to get to know more about them and send them applicable information. A recent study by e-Dialog and published by eMarketer found that relevant...Read More » »

Lodging Reservation Systems

Saturday, May 29, 2010 by Resmark Systems Web Team
lodging softwareIf you're looking for a great place to stay on your vacation, where do you start? Online of course. If you're a bed and breakfast, campground, hostel, guest house, or hotel, an easy-to-use loging reservation system is essential.  With the right...Read More » »

Packaging in Activity Reservation Software is Important for Families

Friday, May 28, 2010 by Resmark Systems Web Team
family reservationsSummer is almost here and families are on the road.  When a family searches for the perfect adventure that suits everyones' needs, it's most likely that they'll begin their search online.  If you're a tour company, you need activity... Read More » »