A recent study by Forrester Research, the premier analyst in social
media, reports that organizations are planning to invest in social
media more than any other marketing tool included in the
research. (See chart below)
If you are a tour operator you...
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How does your business stack up against other tour operators when
it comes to social media strategy using tools like Facebook and
Twitter? Many in the adventure travel industry have longed for a
more concrete way to know if their social media...
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Is Facebook really that effective? Does it have any impact on
sales? These are important questions that many tour operators
seem to be asking lately.
Here's an interesting story.
Lori Franciose, a reservationist from
Western River
Expeditions, just...
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Why do most companies spend huge amounts of money on the
wrong advertising? It's often because they don't have a good way to
track leads, conversions and cost of advertising. Resmark Systems
tour operator software offers a way to track all this.
Tour...
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With a little imagination and thousands of dollars, you can do some
creative stuff with facebook. As a smaller tour operator with
access to the internet and a limited budget, you can learn a lot
from these bigger companies. I love to see what some...
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Delta airlines does some fantastic marketing. They just gave the
Delta.com
website a nice facelift and they've just integrated the "
Ticket Window" that allows customers to book
their flights entirely through facebook. In light of all this
great...
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Western River Expeditions is using Resmark Systems to create an
efficient way to retrieve guest feedback and use it in social media
and search. Thanks to Resmark's integration with ExactTarget and
Compendium
Blogware, this is proving to be very...
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Far Flung Outdoor Center,
the premier outfitter in the Big Bend National Park area of West
Texas, was formed in the Fall of 2001 after the merger of Texas
River Expeditions, a highly respected river company that
specialized in day trips and jeep...
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Michael Smith, President of AdventureSmith, Inc. responds to
questions about Resmark Systems as a reservation and marketing
solution for the Canopy Tour and Challenge Course industry and tour
operators in general.
Michael has 16 plus years experience...
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It's no longer sufficient to simply insert a first name into an
email. Consumers want companies to get to know more about
them and send them applicable information. A recent study by
e-Dialog and published by eMarketer found that relevant...
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If
you're looking for a great place to stay on your vacation, where do
you start? Online of course. If you're a bed and breakfast,
campground, hostel, guest house, or hotel, an easy-to-use
loging reservation system is
essential. With the right...
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Summer is almost here and families
are on the road. When a family searches for the perfect
adventure that suits everyones' needs, it's most likely that
they'll begin their search online. If you're a tour company,
you need
activity...
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Proms, weddings, anniversaries, birthdays, conferences, showers
and just groups that want to get together. These large group reservations with are
not the easiest things to coordinate. Facility reservation softwarewill make it easier to keep track...
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Booking a large convention or
even a small conference can be quite a challenge. Your client
for this type of event is generally the business person, and they
want and expect everything to be performed with
perfection.
Meeting
room reservation...
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If you own a spa or a beauty salon with spa
amenities, then you know how important reservations are to your
business.
Web reservation software will create
a database of your customers, both new and old, and what treatment
they came in for. This...
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As we all know, the best advertising and marketing comes
from previous customers.
A
kayak reservation system will help
you keep in touch with your customers after they have been on a
tour. You can send them emails about upcoming kayak
tours, send...
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Back in the 1990s, it seemed that marketing was a lot easier.
You had your phone, direct mail, television, radio, print, your
website, a little email and that was about it. Ah, the good
old days... Fast forward to 2010 and beyond. Today your
head...
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According to HD Marketing, "The mix of media channels
has shifted from a one-way broadcast model to a set of dynamic
two-way media forums." In other words, marketing now feels more
like you've just pulled up to this street sign and are...
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It's impossible to check in at the
airport these days without seeing at least 3 or 4 people checking
their golf clubs. No matter the season, golf vacations are
one of the most popular types of activity travel booked. A
travel agent or golf facility...
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