Resmark's
2011 Online Travel
Marketing Summit kicks off later today with the first
installment of it's 5-part webinar series dedicated to the
adventure travel industry and it's unique sales and marketing
needs.
This year's summit has been dubbed
"The...
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Talking about your travels is much easier than reviewing the
plumber who fixed the toilet yesterday. As tour operators, we
should have no problem getting a
plethora of
reviews.
A recent post from KISS Metrics highlights
7 creative
ways to get...
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Someone visits your website, requests an itinerary, a brochure or a
guide to your area. You've generated a lead. Now what?
Statistics show that nearly 50% of companies never follow-up
with a prospect. They also show that over 80% of sales are...
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Spring has sprung, rivers are flowing, and change is all
around. All of us here at Resmark Systems are excited to
share with the entire outdoor adventure travel industry that we are
proud to announce the creation of our new website design...
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A couple weeks ago, I had the opportunity to participate in a
Webinar with Jason Reckers from the Adventure Travel Trade
Association. We reviewed our social media study "Travel,
Tweets and Trends," which included participation from over
250 tour...
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Resmark
travel reservation
software allows companies booking tours, events, lodging,
classes and attractions to generate leads and then automatically
follow-up with those leads by email. So, how do you know if your
automated follow-up emails are...
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Resmark Systems
Tour
Operator Software allows tour companies to automatically
trigger follow-up emails to leads, but it does it in a way that can
personalize those emails to fit the interests of each individual
lead and it stops sending them once a...
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In the whitepaper,
Travel,
Tweets & Trends, the chart below shows that
adventure travel companies are doing a good job of connecting with
current customers using social media.
However, the study points out that many companies make the mistake
of...
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Does your reservation system up-sell your customers on the retail
point-of-sale items that you offer? It certainly
should!
Just because your online POS retail system is seperate from your
reservation system, it doesn't mean that you can't increase...
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On January 11, 2011 Forrester Research released "The Customer
Experience Index, 2011". Only thirty-five percent of the
brands surveyed earned an excellent or good rating. This
means that almost two-thirds of brands were rated okay to very
poor.
Among...
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Nantahala Outdoor Center more than doubled their online
reservations the first year using Resmark
tour booking software.
And because NOC has hundreds of employees, training is always a big
issue. With Resmark's tour booking software they cut...
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According to the
Adventure Tourism Market
Report, most adventure travelers research and book
their trip online (see below). It is a growing trend with no
end in sight.
If your adventure travel software is not fully equipped to easily
handle online...
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A recent study by Forrester Research, the premier analyst in social
media, reports that organizations are planning to invest in social
media more than any other marketing tool included in the
research. (See chart below)
If you are a tour operator you...
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Is Facebook really that effective? Does it have any impact on
sales? These are important questions that many tour operators
seem to be asking lately.
Here's an interesting story.
Lori Franciose, a reservationist from
Western River
Expeditions, just...
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Why do most companies spend huge amounts of money on the
wrong advertising? It's often because they don't have a good way to
track leads, conversions and cost of advertising. Resmark Systems
tour operator software offers a way to track all this.
Tour...
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Far Flung Outdoor Center,
the premier outfitter in the Big Bend National Park area of West
Texas, was formed in the Fall of 2001 after the merger of Texas
River Expeditions, a highly respected river company that
specialized in day trips and jeep...
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Michael Smith, President of AdventureSmith, Inc. responds to
questions about Resmark Systems as a reservation and marketing
solution for the Canopy Tour and Challenge Course industry and tour
operators in general.
Michael has 16 plus years experience...
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It's no longer sufficient to simply insert a first name into an
email. Consumers want companies to get to know more about
them and send them applicable information. A recent study by
e-Dialog and published by eMarketer found that relevant...
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As a tour
operator, your first concern is to set up the perfect tour filled
with adventure and excitement. You do not want your guest's
first adventure to be during the reservation
process.
An adventure travel
system makes it convenient and easy...
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