Tour Reservation Software: Past Due Balances

Tuesday, January 24, 2012 by Jenny Greenwood
Using Resmark Systems tour reservation software, you can run the Past Due Balances report daily or weekly to determine which reservations haven't paid in full or have a balance past due.  Even if you collect payment in full at the time a reservation...
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Tour Reservation Software: Accounts Receivable Reporting

Friday, October 28, 2011 by Jenny Greenwood
Ever wonder how much cash flow you can expect in the next month or year? Using Resmark Systems tour reservation software you can see what your expected cash flow is to help you make financial decisions. 

If you don't collect payment in full at the...Read More » »

Adventure Travel Marketing Summit Begins Today

Thursday, October 6, 2011 by Chip Broyles
Resmark's 2011 Online Travel Marketing Summit kicks off later today with the first installment of it's 5-part webinar series dedicated to the adventure travel industry and it's unique sales and marketing needs.

This year's summit has been dubbed "The... Read More » »

Tour Booking: Advertising Effectiveness

Saturday, October 1, 2011 by Jenny Greenwood
During the course of making a reservation with Resmark Systems tour booking software the question is asked, "How did you hear about us?"  How can you use this information to improve your marketing efforts?

Running the Advertising Effectiveness report...
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Tour Operator Tip: Automated Lead Followup

Friday, September 9, 2011 by Brandon Lake
Someone visits your website, requests an itinerary, a brochure or a guide to your area.  You've generated a lead.  Now what?  Statistics show that nearly 50% of companies never follow-up with a prospect. They also show that over 80% of sales are...Read More » »

Resmark Systems Launches New Design Division

Friday, July 15, 2011 by Chip Broyles
Spring has sprung, rivers are flowing, and change is all around.  All of us here at Resmark Systems are excited to share with the entire outdoor adventure travel industry that we are proud to announce the creation of our new website design...Read More » »

Tour Operator Tip: Successful Option Strategies

Thursday, March 17, 2011 by Brandon Lake
No, we’re not talking about the stock market here.  We’re talking about adding things to a booking that can help your guests have a more enjoyable experience and increase your reservation revenue along the way.  And, you won’t even need to login...Read More » »

Tour Operator Tip: Are Your Follow-Up Emails on Target?

Tuesday, March 15, 2011 by Brandon Lake
marketing strategyResmark travel reservation software allows companies booking tours, events, lodging, classes and attractions to generate leads and then automatically follow-up with those leads by email. So, how do you know if your automated follow-up emails are...Read More » »

Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?

Monday, March 14, 2011 by Brandon Lake
Resmark Systems Tour Operator Software allows tour companies to automatically trigger follow-up emails to leads, but it does it in a way that can personalize those emails to fit the interests of each individual lead and it stops sending them once a...Read More » »

Using Your Reservation System to Push Retail Sales

Monday, February 14, 2011 by Chip Broyles
Does your reservation system up-sell your customers on the retail point-of-sale items that you offer?  It certainly should! 

Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »

Forrester Study Makes Customer Experience Recommendations

Tuesday, February 8, 2011 by Susan Richards
On January 11, 2011 Forrester Research released "The Customer Experience Index, 2011".  Only thirty-five percent of the brands surveyed earned an excellent or good rating.  This means that almost two-thirds of brands were rated okay to very poor.

Among...Read More » »

Natahala Outdoor Center Cuts Training Costs Dramatically with New Tour Booking Software

Friday, January 28, 2011 by Susan Richards
Rafting trips with NOC

Nantahala Outdoor Center more than doubled their online reservations the first year using Resmark tour booking software.  And because NOC has hundreds of employees, training is always a big issue.  With Resmark's tour booking software they cut...Read More » »

Orange Torpedo Increases Online Tour Business 400%

Friday, January 28, 2011 by Susan Richards

Orange Torpedo RaftingAfter implementing the Resmark tour booking system, online bookings shot up more than 400 percent. Customers could book a trip on the website (not just a "reservation request") and receive an immediate email confirmation which was not possible before...

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Online Research and Reservations is Where it's at in Adventure Travel

Monday, January 24, 2011 by Susan Richards
According to the Adventure Tourism Market Report, most adventure travelers research and book their trip online (see below).  It is a growing trend with no end in sight.

Market survey

If your adventure travel software is not fully equipped to easily handle online...Read More » »

Resmark Systems joins ACCT

Monday, January 24, 2011 by Chip Broyles
Resmark Systems is excited to announce their new connection with ACCT, the Association for Challenge Courrse Technology.  In January, we decided to solidify our relationship and become full-fledged Associate Members of their organization.  ACCT is a...Read More » »

New Social Media Study: Travel, Tweets and Trends

Thursday, September 23, 2010 by Brandon Lake

How does your business stack up against other tour operators when it comes to social media strategy using tools like Facebook and Twitter? Many in the adventure travel industry have longed for a more concrete way to know if their social media...Read More » »

Creating More Impact with Less Work on Facebook

Saturday, August 28, 2010 by Brandon Lake
Is Facebook really that effective?  Does it have any impact on sales?  These are important questions that many tour operators seem to be asking lately.

Here's an interesting story.

Lori Franciose, a reservationist from Western River Expeditions, just...Read More » »

Using Your Reservation System to Save Money on Advertising

Wednesday, August 25, 2010 by Brandon Lake
 Why do most companies spend huge amounts of money on the wrong advertising? It's often because they don't have a good way to track leads, conversions and cost of advertising. Resmark Systems tour operator software offers a way to track all this.


Tour...

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Far Flung Outdoor Center joins Resmark Systems

Friday, July 9, 2010 by Chip Broyles

Far Flung Outdoor Center, the premier outfitter in the Big Bend National Park area of West Texas, was formed in the Fall of 2001 after the merger of Texas River Expeditions, a highly respected river company that specialized in day trips and jeep...

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Tour Operator Reservation System Saves Marriages

Monday, July 5, 2010 by Brandon Lake
Michael Smith, President of AdventureSmith, Inc. responds to questions about Resmark Systems as a reservation and marketing solution for the Canopy Tour and Challenge Course industry and tour operators in general.

Michael has 16 plus years experience...Read More » »