Using Resmark Systems tour
reservation software, you can run the Past Due Balances report
daily or weekly to determine which reservations haven't paid in
full or have a balance past due. Even if you collect payment
in full at the time a reservation...
Read More » »Tour Reservation Software: Accounts Receivable Reporting
Friday, October 28, 2011 by
Jenny Greenwood
Ever wonder how much cash flow you can expect in the next month or
year? Using Resmark Systems tour reservation software you can see
what your expected cash flow is to help you make financial
decisions.
If you don't collect payment in full at the...Read More » »
If you don't collect payment in full at the...Read More » »
Adventure Travel Marketing Summit Begins Today
Thursday, October 6, 2011 by
Chip Broyles
Resmark's 2011 Online Travel
Marketing Summit kicks off later today with the first
installment of it's 5-part webinar series dedicated to the
adventure travel industry and it's unique sales and marketing
needs.
This year's summit has been dubbed "The... Read More » »
This year's summit has been dubbed "The... Read More » »
Tour Booking: Advertising Effectiveness
Saturday, October 1, 2011 by
Jenny Greenwood
During the course of making a reservation with Resmark Systems tour
booking software the question is asked, "How did you hear about
us?" How can you use this information to improve your
marketing efforts?
Running the Advertising Effectiveness report...Read More » »
Running the Advertising Effectiveness report...Read More » »
Tour Operator Tip: Automated Lead Followup
Friday, September 9, 2011 by
Brandon Lake
Someone visits your website, requests an itinerary, a brochure or a
guide to your area. You've generated a lead. Now what?
Statistics show that nearly 50% of companies never follow-up
with a prospect. They also show that over 80% of sales are...Read More » »
Resmark Systems Launches New Design Division
Friday, July 15, 2011 by
Chip Broyles
Spring has sprung, rivers are flowing, and change is all
around. All of us here at Resmark Systems are excited to
share with the entire outdoor adventure travel industry that we are
proud to announce the creation of our new website design...Read More » »
Tour Operator Tip: Successful Option Strategies
Thursday, March 17, 2011 by
Brandon Lake
No, we’re not talking about the stock market here. We’re
talking about adding things to a booking that can help your guests
have a more enjoyable experience and increase your reservation
revenue along the way. And, you won’t even need to login...Read More » »
Tour Operator Tip: Are Your Follow-Up Emails on Target?
Tuesday, March 15, 2011 by
Brandon Lake
Resmark
travel reservation
software allows companies booking tours, events, lodging,
classes and attractions to generate leads and then automatically
follow-up with those leads by email. So, how do you know if your
automated follow-up emails are...Read More » »Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?
Monday, March 14, 2011 by
Brandon Lake
Resmark Systems Tour
Operator Software allows tour companies to automatically
trigger follow-up emails to leads, but it does it in a way that can
personalize those emails to fit the interests of each individual
lead and it stops sending them once a...Read More » »
Using Your Reservation System to Push Retail Sales
Monday, February 14, 2011 by
Chip Broyles
Does your reservation system up-sell your customers on the retail
point-of-sale items that you offer? It certainly
should!
Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »
Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »
Forrester Study Makes Customer Experience Recommendations
Tuesday, February 8, 2011 by
Susan Richards
On January 11, 2011 Forrester Research released "The Customer
Experience Index, 2011". Only thirty-five percent of the
brands surveyed earned an excellent or good rating. This
means that almost two-thirds of brands were rated okay to very
poor.
Among...Read More » »
Among...Read More » »
Natahala Outdoor Center Cuts Training Costs Dramatically with New Tour Booking Software
Friday, January 28, 2011 by
Susan Richards

Nantahala Outdoor Center more than doubled their online reservations the first year using Resmark tour booking software. And because NOC has hundreds of employees, training is always a big issue. With Resmark's tour booking software they cut...Read More » »
Orange Torpedo Increases Online Tour Business 400%
Friday, January 28, 2011 by
Susan Richards
After
implementing the Resmark tour booking system, online bookings shot
up more than 400 percent. Customers could book a trip on the
website (not just a "reservation request") and receive an immediate
email confirmation which was not possible before...
Online Research and Reservations is Where it's at in Adventure Travel
Monday, January 24, 2011 by
Susan Richards
According to the Adventure Tourism Market
Report, most adventure travelers research and book
their trip online (see below). It is a growing trend with no
end in sight.

If your adventure travel software is not fully equipped to easily handle online...Read More » »

If your adventure travel software is not fully equipped to easily handle online...Read More » »
Resmark Systems joins ACCT
Monday, January 24, 2011 by
Chip Broyles
Resmark Systems is excited to announce their new connection with
ACCT, the Association for Challenge Courrse
Technology. In January, we decided to solidify our
relationship and become full-fledged Associate Members of their
organization. ACCT is a...Read More » »
New Social Media Study: Travel, Tweets and Trends
Thursday, September 23, 2010 by
Brandon Lake

How does your business stack up against other tour operators when it comes to social media strategy using tools like Facebook and Twitter? Many in the adventure travel industry have longed for a more concrete way to know if their social media...Read More » »
Creating More Impact with Less Work on Facebook
Saturday, August 28, 2010 by
Brandon Lake
Is Facebook really that effective? Does it have any impact on
sales? These are important questions that many tour operators
seem to be asking lately.
Here's an interesting story.
Lori Franciose, a reservationist from Western River Expeditions, just...Read More » »
Here's an interesting story.
Lori Franciose, a reservationist from Western River Expeditions, just...Read More » »
Using Your Reservation System to Save Money on Advertising
Wednesday, August 25, 2010 by
Brandon Lake
Why do most companies spend huge amounts of money on the
wrong advertising? It's often because they don't have a good way to
track leads, conversions and cost of advertising. Resmark Systems
tour operator software offers a way to track all this.
Read More » »
Tour...
Far Flung Outdoor Center joins Resmark Systems
Friday, July 9, 2010 by
Chip Broyles
Far Flung Outdoor Center,
the premier outfitter in the Big Bend National Park area of West
Texas, was formed in the Fall of 2001 after the merger of Texas
River Expeditions, a highly respected river company that
specialized in day trips and jeep...
Tour Operator Reservation System Saves Marriages
Monday, July 5, 2010 by
Brandon Lake
Michael Smith, President of AdventureSmith, Inc. responds to
questions about Resmark Systems as a reservation and marketing
solution for the Canopy Tour and Challenge Course industry and tour
operators in general.
Michael has 16 plus years experience...Read More » »
Michael has 16 plus years experience...Read More » »