Tour Operator Tip: Automated Lead Followup

Friday, September 9, 2011 by Brandon Lake
Someone visits your website, requests an itinerary, a brochure or a guide to your area.  You've generated a lead.  Now what?  Statistics show that nearly 50% of companies never follow-up with a prospect. They also show that over 80% of sales are...Read More » »

Tour Operator Tip: 6 Ways to Measure Social Media ROI

Tuesday, September 6, 2011 by Brandon Lake
Karen returns from an unforgettable South African adventure.  She posts a new photo album on her facebook page, tweets a note about your company to her 827 followers, and replies to an emailed survey to give you some feedback about the trip.  A few...Read More » »

Tour Operator Tip: Successful Option Strategies

Thursday, March 17, 2011 by Brandon Lake
No, we’re not talking about the stock market here.  We’re talking about adding things to a booking that can help your guests have a more enjoyable experience and increase your reservation revenue along the way.  And, you won’t even need to login...Read More » »

Tour Operator Tip: Are Your Follow-Up Emails on Target?

Tuesday, March 15, 2011 by Brandon Lake
marketing strategyResmark travel reservation software allows companies booking tours, events, lodging, classes and attractions to generate leads and then automatically follow-up with those leads by email. So, how do you know if your automated follow-up emails are...Read More » »

Beyond the Basics with Social Media

Monday, February 14, 2011 by Susan Richards
In the whitepaper, Travel, Tweets & Trendsthe chart below shows that adventure travel companies are doing a good job of connecting with current customers using social media.

social media chart

However, the study points out that many companies make the mistake of...Read More » »

Using Your Reservation System to Push Retail Sales

Monday, February 14, 2011 by Chip Broyles
Does your reservation system up-sell your customers on the retail point-of-sale items that you offer?  It certainly should! 

Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »

Online Research and Reservations is Where it's at in Adventure Travel

Monday, January 24, 2011 by Susan Richards
According to the Adventure Tourism Market Report, most adventure travelers research and book their trip online (see below).  It is a growing trend with no end in sight.

Market survey

If your adventure travel software is not fully equipped to easily handle online...Read More » »

Resmark Systems joins ACCT

Monday, January 24, 2011 by Chip Broyles
Resmark Systems is excited to announce their new connection with ACCT, the Association for Challenge Courrse Technology.  In January, we decided to solidify our relationship and become full-fledged Associate Members of their organization.  ACCT is a...Read More » »

Effective... and Not So Effective Email Marketing

Wednesday, August 11, 2010 by Brandon Lake
Delta airlines does some fantastic marketing. They just gave the Delta.com website a nice facelift and they've just integrated the "Ticket Window" that allows customers to book their flights entirely through facebook.  In light of all this great...Read More » »

How Can You Impact the Conversation?

Thursday, June 10, 2010 by Brandon Lake
According to a study at USC, 50 million US Internet users are active in social networks.  For the travel and tour industry this represents a huge opportunity. Not only do people love to talk about travel experiences, but they also like to hear about...Read More » »

Lodging Reservation Systems

Saturday, May 29, 2010 by Resmark Systems Web Team
lodging softwareIf you're looking for a great place to stay on your vacation, where do you start? Online of course. If you're a bed and breakfast, campground, hostel, guest house, or hotel, an easy-to-use loging reservation system is essential.  With the right...Read More » »

The Marketing Revolution - Finding an Integrated Marketing & Reservation System

Wednesday, May 26, 2010 by Brandon Lake
Back in the 1990s, it seemed that marketing was a lot easier.  You had your phone, direct mail, television, radio, print, your website, a little email and that was about it.  Ah, the good old days...  Fast forward to 2010 and beyond.  Today your head...Read More » »

Using Your Reservation System to Get Reviews

Tuesday, May 25, 2010 by Brandon Lake
TripAdvisor recently announced its new mobile app. It will allow travelers to make better last-minute decisions - even during their vacations.   The trend towards basing travel decisions on feedback from real people is ever increasing.  Getting a...Read More » »

Avoiding Unwanted Adventures in Tour Booking Software

Monday, May 24, 2010 by Resmark Systems Web Team
tour booking softwareAs a tour operator, your first concern is to set up the perfect tour filled with adventure and excitement.  You do not want your guest's first adventure to be during the reservation process.  An adventure travel system makes it convenient and easy...Read More » »

The Right Rental Reservation Software for Vacation Homes and More

Thursday, May 20, 2010 by Resmark Systems Web Team
If you are in the business of renting, how do people make their rental appointments?  You could be renting summer vacation property, Florida winter vacation property, sailboats, motorboats, kayaks and the list goes on.  It used to be that a...Read More » »

Have Consumers Print Tickets From Your Website!

Tuesday, May 18, 2010 by Resmark Systems Web Team
ticket reservation softwareIf you operate a tour company and have a tour reservation form on your website, no doubt your website visitors enjoy it.  However, if that form really isn't drawing from your inventory, then you might want to get ticket reservation software.

When your...Read More » »

Affordable Reservation Software for Your Guest House

Tuesday, May 4, 2010 by Resmark Systems Web Team
guest houseUpon opening a guest house or set of cabins, the owner may not think that they would need a computerized system for anything and can do everything with their small staff.

However, after several late night phone calls to make reservations and after a...Read More » »

Considering Travel Reservation Software For Your Website?

Thursday, April 29, 2010 by Resmark Systems Web Team

online tour reservation systemAre you considering travel reservation software?

Automation of the travel booking process leads to reduction in operating costs. The software can also be customized to track the preference of the customer and their traveling trends.

With a travel...

Read More » »

Own A Travel Company? Use Reservation Software.

Wednesday, April 21, 2010 by Resmark Systems Web Team

online tour reservation systemIf you own a travel company it makes good business sense to use travel reservation software. The biggest advantage of using online reservation booking is that it helps cuts costs and improves customer service. People all over the world are using the...

Read More » »

Make Your Business More Efficient With Reservation Software Online

Tuesday, April 20, 2010 by Resmark Systems Web Team

An online reservation system has helped tour operators save a lot of money by reducing their operating costs and keeping themselves closer to capacity.

With online reservation software, customers book reservations easily without going through the...

Read More » »