Someone visits your website, requests an itinerary, a brochure or a
guide to your area. You've generated a lead. Now what?
Statistics show that nearly 50% of companies never follow-up
with a prospect. They also show that over 80% of sales are...Read More » »
Tour Operator Tip: 6 Ways to Measure Social Media ROI
Tuesday, September 6, 2011 by
Brandon Lake
Karen returns from an unforgettable South African adventure.
She posts a new photo album on her facebook page, tweets a
note about your company to her 827 followers, and replies to an
emailed survey to give you some feedback about the trip. A
few...Read More » »
Tour Operator Tip: Successful Option Strategies
Thursday, March 17, 2011 by
Brandon Lake
No, we’re not talking about the stock market here. We’re
talking about adding things to a booking that can help your guests
have a more enjoyable experience and increase your reservation
revenue along the way. And, you won’t even need to login...Read More » »
Tour Operator Tip: Are Your Follow-Up Emails on Target?
Tuesday, March 15, 2011 by
Brandon Lake
Resmark
travel reservation
software allows companies booking tours, events, lodging,
classes and attractions to generate leads and then automatically
follow-up with those leads by email. So, how do you know if your
automated follow-up emails are...Read More » »Beyond the Basics with Social Media
Monday, February 14, 2011 by
Susan Richards
In the whitepaper, Travel,
Tweets & Trends, the chart below shows that
adventure travel companies are doing a good job of connecting with
current customers using social media.

However, the study points out that many companies make the mistake of...Read More » »

However, the study points out that many companies make the mistake of...Read More » »
Using Your Reservation System to Push Retail Sales
Monday, February 14, 2011 by
Chip Broyles
Does your reservation system up-sell your customers on the retail
point-of-sale items that you offer? It certainly
should!
Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »
Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »
Online Research and Reservations is Where it's at in Adventure Travel
Monday, January 24, 2011 by
Susan Richards
According to the Adventure Tourism Market
Report, most adventure travelers research and book
their trip online (see below). It is a growing trend with no
end in sight.

If your adventure travel software is not fully equipped to easily handle online...Read More » »

If your adventure travel software is not fully equipped to easily handle online...Read More » »
Resmark Systems joins ACCT
Monday, January 24, 2011 by
Chip Broyles
Resmark Systems is excited to announce their new connection with
ACCT, the Association for Challenge Courrse
Technology. In January, we decided to solidify our
relationship and become full-fledged Associate Members of their
organization. ACCT is a...Read More » »
Effective... and Not So Effective Email Marketing
Wednesday, August 11, 2010 by
Brandon Lake
Delta airlines does some fantastic marketing. They just gave the
Delta.com
website a nice facelift and they've just integrated the "Ticket Window" that allows customers to book
their flights entirely through facebook. In light of all this
great...Read More » »
How Can You Impact the Conversation?
Thursday, June 10, 2010 by
Brandon Lake
According to a
study at USC, 50 million US Internet users are active in social
networks. For the travel and tour industry this represents a
huge opportunity. Not only do people love to talk about travel
experiences, but they also like to hear about...Read More » »
Lodging Reservation Systems
Saturday, May 29, 2010 by
Resmark Systems Web Team
If
you're looking for a great place to stay on your vacation, where do
you start? Online of course. If you're a bed and breakfast,
campground, hostel, guest house, or hotel, an easy-to-use loging reservation system is
essential. With the right...Read More » »The Marketing Revolution - Finding an Integrated Marketing & Reservation System
Wednesday, May 26, 2010 by
Brandon Lake
Back in the 1990s, it seemed that marketing was a lot easier.
You had your phone, direct mail, television, radio, print, your
website, a little email and that was about it. Ah, the good
old days... Fast forward to 2010 and beyond. Today your
head...Read More » »
Using Your Reservation System to Get Reviews
Tuesday, May 25, 2010 by
Brandon Lake
TripAdvisor recently announced its new mobile app. It will allow
travelers to make better last-minute decisions - even during their
vacations. The trend towards basing travel decisions on
feedback from real people is ever increasing. Getting a...Read More » »
Avoiding Unwanted Adventures in Tour Booking Software
Monday, May 24, 2010 by
Resmark Systems Web Team
As a tour
operator, your first concern is to set up the perfect tour filled
with adventure and excitement. You do not want your guest's
first adventure to be during the reservation
process. An adventure travel
system makes it convenient and easy...Read More » »The Right Rental Reservation Software for Vacation Homes and More
Thursday, May 20, 2010 by
Resmark Systems Web Team
If you are in the business of renting, how do people make their
rental appointments? You could be renting summer vacation
property, Florida winter vacation property, sailboats, motorboats,
kayaks and the list goes on. It used to be that a...Read More » »
Have Consumers Print Tickets From Your Website!
Tuesday, May 18, 2010 by
Resmark Systems Web Team
If you operate a tour company and
have a tour reservation form on your website, no doubt your website
visitors enjoy it. However, if that form really isn't drawing
from your inventory, then you might want to get ticket reservation
software.When your...Read More » »
Affordable Reservation Software for Your Guest House
Tuesday, May 4, 2010 by
Resmark Systems Web Team
Upon opening a guest house or set of cabins, the
owner may not think that they would need a computerized system for
anything and can do everything with their small staff.However, after several late night phone calls to make reservations and after a...Read More » »
Considering Travel Reservation Software For Your Website?
Thursday, April 29, 2010 by
Resmark Systems Web Team
Are
you considering travel reservation software?
Automation of the travel booking process leads to reduction in
operating costs. The software can also be customized to track the
preference of the customer and their traveling trends.
With a travel...
Read More » »Own A Travel Company? Use Reservation Software.
Wednesday, April 21, 2010 by
Resmark Systems Web Team
If
you own a travel company it makes good business sense to use travel
reservation software. The biggest advantage of using online
reservation booking is that it helps cuts costs and improves
customer service. People all over the world are using the...
Make Your Business More Efficient With Reservation Software Online
Tuesday, April 20, 2010 by
Resmark Systems Web Team
An online reservation system has helped tour operators save a lot of money by reducing their operating costs and keeping themselves closer to capacity.
With online reservation software, customers book reservations easily without going through the...
Read More » »